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Pakistan Cricket Board (PCB) Jobs


Latest Jobs in Pakistan Cricket Board (PCB) July 2020

Pakistan Cricket Board, engaged in promoting and developing the game of cricket in Pakistan and maintaining general control of the game, is seeking dynamic individuals for the following positions:

  • Senior Manager – Partnerships & Business Development, PSL
  • Senior Manager – Brand and Marketing, PSL



  • Minimum three years of relevant sales, business development and stakeholder management experience
  • Minimum Bachelorʼs degree (with preference for Masters/MBA) in a business or related field
  • Strong existing advertising agency and corporate client relationship network
  • Knowledge of the Pakistani advertising landscape and sports business preferred
  • Excellent people skills, with the ability to interact effectively and in a professional, diplomatic, and
  • mature manner with internal and external stakeholders at all levels
  • High level of initiative and inner drive with a go getting attitude
  • Strong presentation skills
  • High level of proficiency in Microsoft Office (Powerpoint, Excel) a must
  • Candidate must have excellent problem solving skills as well as excellent research, communication and
  • presentation skills
  • Possess creative and analytical skills, and works well in a cross-functional team across a matrix
  • organization
  • Candidate must be able to meet tight deadlines and work effectively in a high-pressure environment


  • Service and manage existing PSL sponsors and partner relationships
  • Co-develop and implement strategies to enhance sponsorship revenue through market research and data analysis with an emphasis on sales and face-to-face client management;
  • Formulate and implement year-round activations strategy that ensures maximum exposure and engagement on both the partner and franchise side
  • Work closely with PSL Head to achieve revenue goals set out for each season
  • Formulate partnership marketing strategy that appeals to clients across businesses in Pakistan.
  • Develop dynamic sales presentations for new business prospects; design proposals incorporating research of category dynamics and clear understanding of the prospective partner’s marketing goals
  • Follow up and ensure fulfillment of all partner related obligations and activations in association with PSL
  • Establish strong relationships throughout partner companies
  • Research and write business action plans to support new business directions
  • Other related duties as required



  • Minimum 3 years of relevant marketing / brand management / digital marketing experience
  • Minimum Bachelorʼs degree (with preference for Masters/MBA) in a marketing or related field
  • Experience in growing brands through conventional and social media marketing
  • Experience in developing well-rounded marketing plans and strategies that cover conventional and digital mediums
  • Experience in developing and executing brand strategy and tactics
  • Strong understanding of digital monetization and development of strategies that balance engagement, fan experience with meeting ambitious revenue targets
  • Possess creative and analytical skills, and works well in a cross-functional team across a matrix organization
  • Strong presentation skills
  • High level of proficiency in Microsoft Office (Powerpoint, Excel) a must
  • Experience working with marketing analytics and how to derive actionable insights
  • A desire to be a part of a fast-paced, high energy, skilled team that have a passion for the PSL/T20 cricket and creating important connections between consumers and the PSL brand


  • Year-round brand development and promotion of the PSL brand;
  • Co-develop innovative strategies for fan development, fan engagement and fan experience on traditional and non-digital platforms;
  • Take lead in development of overall PSL Marketing strategy in line with new era sports marketing; with an emphasis on creatively growing fan engagement and efficient use of resources and budget
  • Co-develop and deliver year-round digital program that aims to grow digital revenue streams;
  • Develop and establish KPIʼs for PSL brand growth on traditional and digital platforms;
  • Co-manage relationships with agencies and vendors across all media and marketing platforms;
  • Co-manage relationships with leading digital platforms such as Facebook, Twitter, Instagram and
  • TikTok;
  • Identify product tools to better market and develop positive PR around the PSL brand year round.

Interested candidates fulfilling the above criteria can apply at following address or e-mail their CV with a passport size recent photograph, latest by 31 July 2020.

Senior General Manager HR & Administration Pakistan Cricket Board
Gaddafi Stadium, Ferozepur Road
Lahore, Pakistan
E-mail: psljobs@pcb.com.pk


Clearly, mention the position for which you have applied Only shortlisted candidates will be called for interviews. No TA/DA shall be paid.


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